In a groundbreaking move to tackle the country’s spam problem, Bharti Airtel has introduced India’s first AI-powered, network-based spam detection solution, designed to significantly reduce spam calls and messages for its users.
As the first solution of its kind offered by any telecom provider in India, this tool provides real-time alerts for suspected spam calls and SMS messages. The service is free and will be automatically activated for all Airtel customers without the need to request activation or download any app.
Visitors at the Airtel booth saw a demonstration of the AI-powered spam detection system, which displays a “Suspected Spam” banner on subscribers’ dialer screens when a call from a potentially spam or scam number is detected by Airtel’s in-house AI model.
