Summary:
The Aditya Birla Group has entered the wires and cables market with the launch of Ultravolt under UltraTech Cement, backed by an investment of Rs 18 billion. The company aims to become one of the top two players in the segment within five years and plans to reach over 100,000 retailers through more than 5,000 UltraTech Building Solutions outlets. Its initial expansion will cover over 500 districts and 6,000 pin codes, supported by more than 20 warehouses and a new manufacturing facility in Jhagadia, Gujarat.
The Aditya Birla Group has entered the wires and cables industry with the launch of Ultravolt, supported by an investment of Rs 18 billion. Operated under UltraTech Cement, Ultravolt is set to become the second-largest wires player in terms of capacity and has set a target of ranking among the top two companies in the segment within five years.
The launch represents the Aditya Birla Group’s fourth new business initiative over the past three years. UltraTech’s move into wires and cables broadens its presence across the construction value chain beyond grey cement, ready-mix concrete, building products and white cement. The expansion forms part of its building solutions strategy, focused on opportunities across home construction, infrastructure and electrification.
Ultravolt aims to serve more than 100,000 retailers and strengthen its distribution through over 5,000 UltraTech Building Solutions outlets. Its initial market rollout will span more than 500 districts and 6,000 pin codes, supported by a network of over 20 warehouses. The business will also utilise UltraTech’s established connections with individual home builders, contractors, real estate developers and engineering, procurement and construction companies. Its operations are anchored by a new manufacturing plant located in Jhagadia, in Gujarat’s Bharuch district.
