Broadband service provider Excitel has joined forces with OTTplay to introduce an affordable internet plan bundled with OTT subscriptions and live TV for key southern cities in India, including Bengaluru, Hyderabad, Mangalore, Guntur, Vijayawada, and more. Priced at Rs. 599 per month for a 12-month subscription, the new plan offers 400 Mbps internet speed along with access to 17 premium OTT platforms and over 300 live TV channels.
Varun Pasricha, COO of Excitel, stated, “At Excitel, we’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and Cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.”
Avinash Mudaliar, CEO and Co-founder of OTTplay, commented, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalized content universe that redefines how viewers experience entertainment.”
The bundled subscription from OTTplay Premium provides access to popular OTT platforms, including SonyLIV, ZEE5, ETV Win, aha Telugu, aha Tamil, Alt Balaji, LIONSGATE PLAY, Sun NXT, ShemarooMe, ShortsTV, Playflix, Dollywood Play, PTC Play, and more. OTTplay Premium also features AI-based recommendations and content discovery, facilitating easy access to OTT content.
Excitel is actively engaged in an initiative to introduce a comprehensive North Plan, expanding its services beyond incorporating OTT apps to include a variety of regional Northern Apps.